Tuesday, October 13, 2009

Absolut Gerber Daisies

Acrylic on gessoed hardboard, #173
5 x 7'' - 2009

Absolut Vodka is a Swedish spirit that was first introduced in 1879. It accounts for 40% of all vodkas imported in the US. It's fame is very much attributed to the distinctive shape of it's bottle and it longest running ad campaign ever that started around 1980. The full-page ads in publications features the shape of the bottle in the center, with a headline of ABSOLUT ______ at the bottom. See this Google link for imagery. While many flavors of vodka have been introduced by Absolut, the shape of the bottle has remain, and with over 1500 later, no product has re-invented itself more over a such a period. Even artists like Romero Britto and Andy Warhol have been involved as commissioned artists.

The setting for this painting is our kitchen window with the cherry tree in the backyard explaining the greenery.

Part of my solo show- Near & Far - October 16-30, 2009.