Wednesday, July 15, 2015

The Coca-Cola Bottle at 100

20 x 10'', acrylic on hardboard, 2015
Painting # 230

The title says it all. Coca-Cola might be 129 years old, however the iconic form of it’s bottle is celebrating 100 years in 2015. This 6-pack edition was made especially for the occasion.

Coca-Cola was invented by Dr John Pemberton, a pharmacist living in Columbus Georgia. It was first introduced in 1886. The famous fonts used for in the lettering / logo is named Spencerian Script. In 1915, Coca-Cola launched a competition for the design of a unique bottle that could be distinguish by it's form alone. ''The contour bottle'' created by Earl R. Dean was declared as the winning entry. Coca-Cola has great sustainability. It is undeniable that from a marketing stand point that the company has gone to great length to remain current while retaining a nostalgic edge unlike it's main competitor Pepsi-Cola. Based on a best global brand rankings in 2014 by Interbrand, Coca-Cola was the world's 3rd most valuable brand, behind Apple and Google. Pepsi is ranked 24th. 

During the month of May of 2014, my wife Suzanne and I had the immense pleasure to visit the World of Coca-Cola. The museum is located in Atlanta, Ga, the same city as it's headquarters. It houses an immense collection of artefacts and vintage Coke memorabilia and is a must for any individual who collect anything Coca-Cola. The highlights for me was certainly all of the vintage signs, the Olympic Torch display from past games, the original paintings of the most iconic Santa Claus by Haddon Sundblom and the 'Taste it'' exhibit where you can sample at will the 100+ products made by the Coca-Cola Corporation that are available around the globe. As a parting gift, you get a newly bottled Coca-Cola to take home. 

Coca-Cola is a  major sponsors for several sporting events like the Olympic Games and the FIFA World Cup. With Canada hosting the 2015 FIFA Women's World Cup, Coca-Cola sponsored a Cross-Canada Tour of the trophy before the tournament began with several stops across our country. I was fortunate enough to be part of the medical team for all the seven games held here in Moncton, NB. One of six host cities that also included Montreal, Ottawa, Winnipeg, Edmonton and Vancouver. 

The painting is currently on exhibition in the group show, Under Summer Skies!
To acquire this painting, please contact the 
Fog Forest Gallery 
14 Bridge Street, Sackville, NB. Canada
(506) 536-9000 or .